Petaling Jaya – Kicking off 2024 on a high note, Toyo Tires celebrates a Gold Award win in the Automotive – Fuel, Lubricants & Accessories category at the prestigious Putra Brand Awards 2023. This consumer-driven recognition underscores both the brand’s unwavering commitment to quality and its deep connection with the Malaysian community. Organized by the Association of Accredited Advertising Agents Malaysia, the Putra Brand Awards, known as the “People’s Choice Awards,” reflecting brands that resonate with Malaysians. With over 11,000 consumers participating, Toyo Tires secured the Gold Award based on factors like brand familiarity, positive customer experiences, and strong purchase intent.

“This award is a testament to the trust our customers, partners, and team place in Toyo Tires,” stated Tan Song Chye, President/Managing Director of Toyo Tires Malaysia. “We are immensely proud and grateful for this shared success.” Despite 2023’s challenges, Toyo Tires stayed true to its core values of quality and innovation. New product launches like the Proxes Sport 2 and Open Country A/T III solidified their presence in the premium and off-road segments, respectively. Additionally, a robust digital marketing strategy expanded their reach and brand awareness. Additionally, prioritizing “Made in Malaysia” production demonstrated their commitment to local manufacturing and alignment with national goals.

Toyo Tires fosters strong relationships with consumers through the Toyo Tires Fan Club. Members enjoy exclusive benefits like discounts, promotions, event invites, rewards, and gifts. Additionally, the club offers access to the Prihatin Warranty Program, providing comprehensive coverage and peace of mind.

Sustainability is another key focus for Toyo Tires. Globally, they’re committed to using 40% sustainable materials by 2030 and achieving 100% by 2050. In Malaysia, they actively pursue a low-carbon future with a mega-solar project and prioritize employee well-being. Furthermore, they collaborate with the Malaysian Anti-Corruption Commission to uphold ethical practices through a robust Anti-Bribery Management System.

As it navigates the evolving market in 2024, Toyo Tires remains committed to continuous adaptation and World Class Manufacturing Excellence. The brand is prioritizing premium segments like SUVs and Ultra High-Performance tires, further bolstering their initiatives with the implementation of digital transformation, talent development, and sustainability. With unwavering confidence, Toyo Tires Malaysia is poised to emerge even stronger, delivering the best possible experience for Malaysian drivers.

The tagline ‘Thank you for making us shine,’ reflects Toyo Tires’ dedication to continuous innovation and exceeding customer expectations. They achieve this by introducing new ideas and upholding the highest standards of quality, service, and customer satisfaction.

To learn more about Toyo Tires and their products, please visit the Toyo Tires Malaysia website: https://www.toyotires.com.my/