Toyo Tires reaffirms its brand proposition as the preferred brand by clinching the Silver Award for the Automotive- Fuel, Lubricants & Accessories category at the inaugural Putra Aria Brand Awards. This award demonstrates Toyo Tires' credentials as a globally trusted Japanese brand, made in Malaysia for its innovation, quality performance and high- quality tires at a competitive price.
Mr. Tan Song Chye , the President of Toyo Tires Sales & Marketing Malaysia said: “It was indeed an honour to be joining the elite club as one of the top preferred brands by Malaysians. Standing amongst big players of the industry, it provides confidence and recognition on our brand’s quality, performance & value for our customers".
"The Putra Aria Brand Award has set a huge milestone for all of us and making us closer to mission which is to create excitement with our products that exceed customer expectations and enriches society. Once again, thank you for this notable recognition".
Written as the motto of the brand, “Open Roads Await”, Toyo Tires have the passion and quest for joy in driving, and dedicated to tomorrow’s mobility for everyone, on every road.
The inaugural Putra Aria Brand Awards is an offshoot of the Putra Brand Awards and organised by the Accredited Advertising Agents Malaysia (4As). The award was established based on online research survey results, which determine consumers’ choice of brands in different categories.
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